Ranbir Kapoor’s Instagram Debut as an Entrepreneur: Introducing ARKS, a New Era in Lifestyle Fashion

Ranbir Kapoor, celebrated for his iconic style on and off-screen, has officially expanded his influence into the fashion world with the launch of his lifestyle brand, ARKS. Marking both his 42nd birthday and his Instagram debut, Kapoor presented ARKS not merely as a brand but as a movement combining his passion for casual, sporty aesthetics with a contemporary flair.

The Instagram reveal featured a series of behind-the-scenes photos capturing the creative energy of the ARKS team. Ranbir, styled in his signature laid-back look—a crisp white henley shirt and classic blue jeans—embodied the brand’s ethos of accessible, effortless luxury. Alongside him stood Abhinav Verma, co-founder and CEO, and Usaamah Siddique, the stylist credited with refining Ranbir’s look over the years, as they discussed concepts and ideas for future collections.

The buzz from fans and fashion enthusiasts was instantaneous, with comments flooding in to praise Kapoor’s team-centric approach. A standout fan comment read, “Rocket Singh on duty!” highlighting Kapoor’s grounding humility and dedication to those working alongside him. Others admired his simple, stylish look, affirming that the brand’s casual, yet refined style resonates with audiences.

ARKS is set to offer staples like sneakers, caps, tees, and more, aimed at individuals who appreciate comfort and style. Kapoor, a known sneakerhead, previously hinted at his brand dreams during an interview on Nikhil Kamath’s podcast, expressing his long-standing love for sneakers, sports, and travel. For over a decade, he nurtured the idea of ARKS, finally channeling his global perspective and local roots into a brand that promises everyday luxury.

With family support adding to the excitement, Kapoor’s wife, Alia Bhatt, and mother, Neetu Kapoor, alongside actor Arjun Kapoor, showed love on his Instagram post. This heartfelt encouragement emphasizes how community and close bonds are at the core of Kapoor’s journey, both as an actor and now as an entrepreneur. With ARKS, Ranbir Kapoor is shaping a new wave in lifestyle fashion, celebrating personal style, passion, and the unity of a dedicated team.